The Anatomy of a Logo

The Anatomy of a Logo

Your logo is one of the most important parts of your business’ branding. It is a visual way for your business to be instantly identifiable in the sea of competitors and helps communicate the personality of your brand. It is the visual cornerstone of your...
Branding vs. a Logo

Branding vs. a Logo

In my years as a graphic designer (and there have been many), I have found clients are often confused by the difference between a logo and branding and usually think they are they same. So, I’m here today to help you understand the difference and the importance...